HOH's primary objective in collecting user information is to provide and enhance the Service and to enable users to enjoy the Service.
When you use and/or install any of part of the Service, HOH may collect and record the information you provide to HOH, whether through the Service or through social network or other third party services (the "Account Information").
“Personal information” means information about you that can be used to contact or identify you. The personal information types collected in accordance with a Service may vary depending on the activity and may include:
- Your name;
- Your social network or third party service user identification number;
- Your email address;
- Your profile picture; or
- Any other relevant information included in your application, social network or other online profile.
Additionally, HOH may acquire information from you through:
- Your access and participation in message boards on a Service; or
- The contents of your Customer Support requests.
“Non-personal information” is information that, when taken alone, cannot be used to identify or contact you. HOH may collect non-personal information about your use of its Service both in the course of game play and Service usage. HOH may also invite you to share non-personal information about yourself which may include but is not limited to:
- Your age or date of birth;
- Your gender;
- Information about the hardware you may own;
- Your favorite websites, friend information and fan pages; or
- Any other information included in your application, social network or other online profile.
If non-personal information is collected for an activity that also requires personal information, HOH may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the value and quality of the Service and to analyze how its Service is used. The Service may also record game play information such as your game session or duration.
In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as on message boards. Any actions you perform with other users are considered public, and are in your sole discretion.
Other information HOH may collect includes your occupation, language, zip code, area code, location, and the time zone where a Service is used, as well as information about your computer, software, platform, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection, browser type, browser language, referring pages, exit pages and URLs, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity, so that HOH can better understand customer behavior and improve its products, services, and advertising. HOH may also receive either non-personal or public information from third parties in connection with market and demographic studies and/or data that HOH may use to supplement personal information provided directly by you.
Use of Your Information
How HOH Uses Your Information
HOH uses your information to fulfill your specific requests, and to send you other account-related information. In addition, the personal information you provide will allow HOH to send you messages regarding, among other things, new products, features, enhancements, special offers, upgrade opportunities, contests and events of interest. You may at any time opt out of any of these communications.
HOH may also use personal and non-personal information, both individually and combined together, to better understand the behavior and preferences of its customers, to troubleshoot technical problems, to serve static and dynamic advertising, to enforce its Terms of Service, to ensure proper functioning of its products and services as well as to help improve Services and their content. In addition, HOH may combine non-personal information with personal information, such as an email address, to administer loyalty programs, tailor its offerings, web pages or game play experience to you.
If you choose to use a referral service to "tell a friend" about a Service, HOH may ask you for your friend’s name and email address. HOH will send your friend an email on your behalf inviting him or her to visit the relevant website or check out the Service. HOH stores your friend's name and email for a short period for the sole purpose of sending this email and for redundancy checking, to be sure that your friend does not receive multiple copies of the same email message. HOH does not keep or use this information for any other purpose.
If you enter into a sweepstake, contest, or similar promotion, HOH may use the information you provide to administer those programs. Your participation in tournaments or other online game events is conditional upon you granting HOH permission to collect, use, store, transmit and display your user name and profile picture, publicly statistical data, such as your scores, rankings and achievements, generated through your participation.
In all cases of data access and collection, the information you provide will not be disclosed, rented, loaned, leased, sold, or otherwise voluntarily distributed to unaffiliated third parties and will be used solely for the purpose of providing you with and improving the Service and for any other purpose stated herein. HOH will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that HOH no longer use your information contact HOH at the email address provided in the Contact Us section below. Note that there may be instances where HOH is legally